ADD RADIANCE TO YOUR BRAND
SUPPORTING INDEPENDENT BEAUTY BRANDS AT EVERY DESIGN STAGE.
I’m Helen, founder of HLW Design and with 20 years’ experience in the beauty and wellness industry, I am the indispensable addition to your product development process. Helping brands elevate their NPD cycles with exceptional design, from concept through to pitch visuals, hyper-real CGI and production-ready artwork. I create designs that elevate, build credibility and position your brand to stand out in a saturated market. Every detail is considered, ensuring your products look as radiant as they feel.
BRING YOUR BRAND
TO LIFE
I offer a focused range of services that transform your vision into a cohesive, market-ready brand — from identity development and product CGI to production-ready packaging artwork.
BRAND CONCEPT & IDENTITY
Every successful cosmetic brand begins with a clear story. I help you define and express that through thoughtful brand design development — with competitor analysis, logo and typographic layout, messaging hierarchy and style-guide development. Shaping a cohesive aesthetic that reflects the efficacy of your product, brand ethos and target audience, ensuring your brand feels intentional, credible and ready to grow.
3D PRODUCT CGI
Before your product ever reaches production or photoshoot stage, I create refined 3D visuals that bring it to life. My hyper-real CGI allows you to showcase packaging, textures and finishes with precision — ideal for pre-launch marketing, website content, buyer/retailer decks and social campaigns. It’s a powerful way to build anticipation and present your brand at a premium level from day one, without the need or cost of physical samples.
PRODUCTION-READY ARTWORK
Printed packaging is where your brand becomes tangible, here, accuracy and consistency creates brand authority and customer trust. I prepare accurate, print-ready artwork meeting technical specifications while preserving your design vision. From regulatory layout and ingredient listings to dielines and finishes, I ensure your packaging moves smoothly from concept to manufacturer — giving you confidence during production.
LET’S TALK
Book a discovery call to discuss your project or get in touch to explore how we could work together.
