ADD RADIANCE TO YOUR BRAND

DESIGN SUPPORT FOR INDEPENDENT BEAUTY AND SKINCARE BRANDS

I'm Helen, founder of HLW Design, a UK-based CGI and packaging design specialist supporting beauty and skincare NPD teams from concept through to launch.

When briefs are shifting, feedback is fragmented and decisions are slow, design becomes more than just a way to make things look good, it becomes the process that moves projects forward.

I work closely with brands to create clear, considered design at every stage, from early concept through to pitch visuals, hyper-real CGI, and production-ready artwork. Helping you communicate ideas, gain buy-in, and keep your NPD on track.

The result? Products that launch with confidence.

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SUPPORTING YOUR PRODUCT DEVELOPMENT
FROM CONCEPT TO LAUNCH

A focused range of services designed to bring creativity and momentum to your product development. From early concept through to CGI and production-ready artwork.

DESIGN ROOTED IN EXPERIENCE

Brand Design and Concept

With my experience working in beauty and skincare NPD, I bring more than creative instinct to the concept stage. I understand the market, the buying process, and the commercial realities that shape whether a product succeeds.

I work closely with you, whether you have a strong visual direction already or are starting from scratch, to develop brand concepts, identity, and packaging design that feel right for your brand and stand up in the real world.

photographic render of a cosmetic product in a jar with a brush

FAST, CONFIDENT DECISIONS

High Quality Product CGIs

Before your product reaches production, I create hyper-real 3D visuals that bring it to life with precision.

Clear visualisation helps stakeholders understand, engage, and approve concepts faster, whether for internal reviews, retailer presentations, or pre-launch marketing.

It’s a powerful way to move projects forward with confidence, without relying on physical samples.

MOVE SMOOTHLY TO LAUNCH

Production Ready Artwork

Printed packaging is where your brand becomes tangible, here, accuracy and consistency creates brand authority and customer trust. I prepare accurate, print-ready artwork meeting technical specifications while preserving your design vision. From regulatory and inci layout, to dielines and finishes, I ensure your packaging moves smoothly from concept to manufacturer, giving you confidence during production.

  • "I've been working with Helen for several years. She works with whatever assets I can provide (and sometimes those are limited) and always delivers high-quality results regardless. Nothing is ever too much trouble, and she's always available when we need her at short notice."

    Gill, Account Manager

  • "Helen totally gets what I'm trying to achieve, even when I don't give her much to go on or much time to do it. Quick responses and flexibility are a must in our industry, and Helen consistently delivers both."


    Alex, Senior Product & NPD Manager

Trusted by beauty and skincare brands.

DOES YOUR NPD NEED A BOOST?

If your project feels stuck in slow decisions, shifting briefs, or constant changes, I can help you get on track, identify what’s causing delays, and define your next steps, so you can move forward with confidence.

Get in touch to start a conversation.